Sophie Rosenoer

Lime-A-Rita : The Ritas

The Ritas are three older women who have been drinking — and talking sh*t — together for a long time. They’ve got stiff pours, sharp tongues, and no time for any nonsense (in their drinks, or otherwise). These irreverent ladies deserved all the spotlight, so we made content for them everywhere we could: TV, social, OOH, and print. We even trolled the high brow Wine Spectator by fooling their readers into thinking our fruity malt beverage in a can made the cover.